EVERYTOWN FOR GUN SAFETY
Everytown for Gun Safety is an anti-gun violence organization. To drive traffic to their site, we created CaliberOne, a hedge fund that seeks to profit from gun violence. Visit CaliberOne.com to invest.
We gave the founders a backstory
And graphed the fund's performance against major indexes
A sample of CaliberOne's investments
When a user clicks invest, a banner reveals the site's true intent
AD: David Rish
CW: Andrew Lepere