360 look & feel + social + outdoor
Challenge: Gevalia needed a 360 campaign to help launch their new simplified packaging—packaging that was still in the works at the time of the ask.
Visual solution: A flexible look & feel inspired by Swedish minimalism and executed with design assets from Gevalia’s packaging designers.
Campaign concept: Swedes look at the world through a different lens. Said more simply, they view things simply. Don’t take my word for it, just look at their interior design, fashion sense, and big box stores that rhyme with JiKea. Gevalia brings that same minimalism to coffee. Great coffee, brewed simply at home—Coffee Swedish.
[ Agency pitch work at VML Chicago ]
CD, Art Lead: Rob Cody | CD, Copy Lead: Jeff Beck