Gevalia Coffee

Challenge: Gevalia needed a 360 campaign to help launch their new simplified packaging—packaging that was still in the works at the time of the ask.

Visual solution: A flexible look & feel inspired by Swedish minimalism and executed with design assets from Gevalia’s packaging designers.

Campaign concept: Swedes look at the world through a different lens. Said more simply, they view things simply. Don’t take my word for it, just look at their interior design, fashion sense, and big box stores that rhyme with JiKea. Gevalia brings that same minimalism to coffee. Great coffee, brewed simply at home—Coffee Swedish.

[ Agency pitch work at VML Chicago ]

CD, Art Lead: Rob Cody | CD, Copy Lead: Jeff Beck

Gevalia_Site_Deck.jpg
Gevalia_Site_Deck2.jpg
Gevalia_Site_Deck3.jpg

Instagram carousel posts:

Gevalia_Site_Deck4.jpg
Gevalia_Site_Deck5.jpg
Gevalia_Site_Deck6.jpg

Starbucks in-store Wi-Fi hack:

Gevalia_Site_Deck8.jpg

Bring a cup home.

Gevalia_Site_Deck7.jpg