groceries

brand creation + identity + packaging + apparel design

groceries™ is a Midwest cannabis & lifestyle brand specializing in essential goods, wears & wearables priced for your shopping list.

The identity is led by a custom typeface inspired by hand-painted grocery store signs and a photography style that mixes overhead fluorescents with the glow of a grow room. Playfully styled with handmade miniatures, they light up a world that encapsulates the high-minded, cheerful and neighborly personality of groceries™.

AD / Design / Styling: David Rish

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Grocer’s Paint Regular

 
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Don’t forget your receipt.

Grassroots messaging is appropriated to encourage responsible shopping

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Spring 2019 Collection

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Process

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Instagram

@highpricedgroceries

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