brand creation + identity + packaging + apparel design
groceries™ is a Midwest cannabis & lifestyle brand specializing in essential goods, wears & wearables priced for your shopping list.
The identity is led by a custom typeface inspired by hand-painted grocery store signs and a photography style that mixes overhead fluorescents with the glow of a grow room. Playfully styled with handmade miniatures, they light up a world that encapsulates the high-minded, cheerful and neighborly personality of groceries™.
AD / Design / Styling: David Rish