Video, Print, Social, Experiential
How can a century-old bean brand connect with the next generation of bean eaters? You give them someone to love. To draw in millennials, we relaunched Duke Bush, the brand’s beloved spokesdog, as a full-fledged Instagram influencer. Amongst soft product plugs and brand partnerships, we filled Duke’s feed with travel, hobbies, nights at the office, workout selfies and red carpet shots.
Duke took home a 2020 Webby Award and was short-listed in the Communication Arts 2020 Competitions.
Creative Director: Lee Taylor
Copywriter: Christian Jaekle
Photographer: Reid Rolls