Enfold

Naming, Identity Design, UI, and Art Direction

Can an app-based laundry service really offer quick pickup and delivery along with an elevated standard of service? Enfold makes that fantasy a soft, fluffy reality. As such, the design systems for this fluff and fold launderette create a whimsical world in which laundry impossibilities tumble away entirely.

Every element — from type choice to color — adds to Enfold's ethos of fantastically fast laundry. AI generated illustrations rendered as soft pastel drawings transport customers into a space where clean socks and bubbles take over. Derived from prompts like "soft laundry tumbling through pillowy clouds," the color palette is made up of gentle, electric hues that evoke a surreal yet cozy aura.

Motifs like a fuzzy cat, dancing pants, high-flying oxford shirts, and cities awash in bubbles communicate the whimsy of Enfold's personality. Together, the design choices deliver a cohesive look that makes you smile in delight, just like clean clothes themselves.