Orange Drive

Identity Design, Illustration, and Art Direction

Nestled between scenic tree groves and just a drive away from Hollywood's most glamorous attractions, Orange Drive is a boutique hostel community, home to one of the best outdoor patio spaces in Los Angeles.

The identity and collateral suite reimagines Orange Drive as an upscale destination for kindred travelers — drawn together by amenities such as eclectic decor, private poolside parties, live music, upscale kitchen service, and a cocktail program elevated by plenty of California citrus.

The design choices convey the warmth of community and the chic, ethereal beauty of the surrounding estate. Bold application of Orange Drive's namesake color is complemented by a leafy green to create a hospitable balance of sun and shade. Type treatments mingle a flowing free-spirited serif with a sturdy geometric sans serif to evoke the feeling of oasis and comfort found within the gates of Orange Drive.


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