Project

Gutenberg

A new way to read old books.

Branding, Digital, Outdoor

We gave the world's oldest digital library a new look.

Inspired by the architectural styles of old world libraries, we brought the new identity to life with modern geometric linework, and a calligraphic, sans-serif typeface. We leveraged Project Gutenberg's existing visual library, repurposing book covers as key images within our layouts, and framing old stories in a fresh way. To reach out-of-home readers, we took our message to the streets — using playfully bookish headlines and branded merch to usher in a new age of online reading.


pg_poster_1
pg_social-5
pg_posters_tightcrop
pg_poster_4
pg_poster_2
pg_poster_3
pg_popsocket_2
pg_bag

 

Copywriter: Jody Bufkin

FPO-01
FPO-01
FPO-03
Prev
W&S “Get Through”
Next
W&S “Look Ahead”
marquee_bw_2-01

 

COPYRIGHT DAVID RISH 2021     ©     UNITED STATES, PLANET EARTH