Project

Gutenberg

A new way to read old books.

Identity, Web Design, Digital, Outdoor

We gave the world's oldest digital library a new look.

Inspired by the architectural styles of old world libraries, we brought the new identity to life with modern geometric linework and a calligraphic, sans-serif typeface. We leveraged Project Gutenberg's existing visual library, repurposing book covers as key images within our layouts to frame old stories in a fresh way. To reach out-of-home readers, we took our message to the streets — using playfully bookish headlines and branded merch to usher in a new age of online reading.

Copywriter: Jody Bufkin