Finding clarity on the road ahead.

Video, Print, Digital

Western & Southern Financial Group

In uncertain times, the road ahead can look dark. To give it brightness, we partnered with Prague production house PFX to create a spot produced entirely in CGI. With a choiceful use of W&S' primary brand color, we brought life and clarity to gray areas, and positioned the road ahead as something to embrace. 

We launched the campaign at the Western & Southern Open (one of the first televised sporting events to occur since the U.S. postponed sports due to COVID-19), and used print, TV, CTV and social as ways to offer a targeted message of hope to all of those feeling gripped by the financial uncertainty of the present moment.

Creative Director: Lee Taylor

Copywriter: Curt Chapkowski

Producer: Dan Bryant

Video Production: PFX, Prague